PROTON R3 SATRIA NEO – PERFORMANCE ENGINEERED FOR A MORE SPIRITED DRIVE
As announced earlier, here’s the official press release issued by Proton on the launch of the 2011 R3 Satria Neo.
FOR IMMEDIATE RELEASE
SUBANG JAYA, 7th March 2011 – Engineered for more spirited and dynamic driving enjoyment, PROTON today introduced an exclusive hot hatch, the Proton R3 Satria Neo.
Built by PROTON’s Motorsports Division under the Race, Rally, Research (R3) brand name, the car is distinctively recognizable by its striking Fire Red exterior with a black painted roof.
Running the tried and tested 1600cc CAMPRO CPS engine, R3 engineers have upgraded its performance with the addition of Stage 2 performance upgrades inviting car enthusiasts to experience a greater dose of excitement. This increases power from the standard 125 bhp and 150 Nm of torque to 145 bhp at 7000 rpm and 168 Nm of torque at 5000 rpm coupled to a close ratio 5-speed manual transmission.
“Motorsports is one of several key strategies being pursued to enhance the PROTON brand. It is a platform that allows us to not only promote the brand and increase awareness in new and potential markets, both domestically and abroad, but it is an equally rewarding proving ground,” said PROTON Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.
“The R3 Satria Neo is an extension of our involvement and experience in motor racing, and it caters to a demanding segment of customers and enthusiasts who desire vehicles that are purpose-built for performance as much as it is practical for everyday usage.”
The R3 Satria Neo’s promise of an exhilarating drive is further conveyed by its all-round CPS bodykit; an R3 designed rear roof spoiler; a front lip for improved down force; titanium coloured side strips; and a more muscular stance the result of a 10 mm drop in ride height. R3 engineers also made significant enhancements to ride and handling, with the use of specially-designed R3 performance springs for reduced body roll; recalibrated alignment, toe and camber settings for more grip and steering precision; and R3 edition 16” inch gunmetal lightweight alloys wrapped in softer compound Bridgestone Potenza RE001R 205/45 series profile tyres for better traction.
Inside, the R3 Satria Neo features a sporty, yet classy and alluring matte red and black two-tone interior. R3 limited edition front bucket seats wrapped in nappa leather with ‘Trivel’ finish, carbon effect PVC and red stitching replaces the standard seats. Its fiery personality is also accentuated by the use of matte red dashboard trims, gear console and handbrake handle; two-tone door trims; R3 floor carpets, an engine start button; aluminium foot pedals and gear knob.
Safety features built into the car include high performance brake pads capable of withstanding high-temperatures of up to 400 degree Celsius for increased fade resistance often associated with constant heavy braking; dual front airbags, and anti-lock braking system (ABS) with Electronic Brake Distribution (EBD). The car also comes fitted with Ecotint solar and security protection, and a 2-DIN audio head unit with 3D GPS navigation.
Dato’ Haji Syed Zainal Abidin said motorsports has a very unique way of establishing a strong emotional bond between car manufacturers and enthusiasts in that it injects excitement into a brand or a particular model, often inducing sales – and with achievements, reinforces brand superiority.
“While PROTON may still be in its infancy of introducing performance-based vehicles, I assure you of many more exciting new variants in the future.”
The R3 Satria Neo is priced at RM79,797 on-the-road inclusive of road tax and insurance, and can be viewed at Proton Edar’s Crystal showroom at the Proton Centre of Excellence, Shah Alam and any of the three Platinum showrooms located at Mutiara Damansara, Juru and Plentong. Bookings can be made immediately at any of Proton Edar’s 23 sales branches throughout Peninsular Malaysia with a fee of RM2,000 and purchasers can expect the car delivered to them within four weeks of obtaining loan approval.
For more information, visit your nearest PROTON showroom today, call our PROTON i-care at 1-300-880-888 or log on to www.r3.proton.com.
About PROTON Motorsports Division
PROTON Motorsports specializes in the research, development and production of race cars, special and performance-driven road going models and performance parts for the Proton range of vehicles.
PROTON, established in 1983, is Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China and Iran, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, spacious and affordable multi-purpose vehicles, as well as the world-renowned sports cars from Lotus. Most importantly, PROTON models are now developed with Lotus Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds cars with passion and soul; cars that are a delight to drive – and a pleasure to own.