The R3gister - Race Rally Research (R3)

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Desire Has A New Name
We’ve been teased enough. Desire, indeed, has a new name. At least Proton wants you to believe that. ‘Creating desire’ through clever marketing and convincing consumers to spend money on a car that they don’t need is a challenge indeed.

The much-flawed Gen.2, despite its distinctive style and fresh design, failed to represent the ‘new’ Proton when it was released. Proton’s quality assurance to the public ultimately failed with flaws and defects numbering more than the horsepower of its maiden engine - the CamPro.

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